In recent years there has been an explosion of new sports leagues. Now a new international basketball league, led by LeBron Jameās business partner Maverick Carter, is launching a league he is calling the āF1 for Basketballā.
While LeBron James is reportedly not involved (yet), the investment group has ātapped UBS and Evercore to raise up to $5 billion to set up a new international leagueā that they are hoping will rival, but not directly compete with, the NBA.
Considering the NBA recently signed a $76 billion dollar deal with ESPN, NBC, and Amazon, then I think this new āF1 for Basketballā league could capitalize on the worldās thirst for all things basketball.