Maverick Carter basketball league
Maverick Carter basketball league

In recent years there has been an explosion of new sports leagues. Now a new international basketball league, led by LeBron Jame’s business partner Maverick Carteris launching a league he is calling the ā€˜F1 for Basketball’.

While LeBron James is reportedly not involved (yet), the investment group has ā€œtapped UBS and Evercore to raise up to $5 billion to set up a new international leagueā€ that they are hoping will rival, but not directly compete with, the NBA.

Considering the NBA recently signed a $76 billion dollar deal with ESPN, NBC, and Amazon, then I think this new ā€˜F1 for Basketball’ league could capitalize on the world’s thirst for all things basketball.