Why do people continue to underestimate the economic might of Lionel Messi? Adidas is the latest to underestimate him, and it’s costing them now. This article sums up why Lionel Messi’s jersey has taken off so wildly as a “result of an irresistible combination of one of the most recognizable and beloved athletes of his generation; a distinctive, exotic color; and the ruthless efficiency of textile factories in Southeast Asia.”
I could have easily told you demand for Messi’s jersey was going to be berserk, in fact we have an upcoming YouTube video about Lionel Messi, and how he came to call Inter Miami FC home, and I dive into his economic impact on the world of soccer and his newly joined club.
