Being a celebrity, and being married to a mega celebrity, comes with some perks. For Harlem rapper, artist, and creative A$AP Rocky (who’s married to his baby’s-momma Rihanna), it’s opened a lot of doors. Now A$AP Rocky is working with Puma as their new Formula 1 Creative guru (not his official title, but I could be wrong with how celebrity job titles are these days).
When Puma announced in May 2023 that they had signed a multi-year licensing deal to exclusively produce and sell Formula 1 apparel at all races they recruited A$AP Rocky based on his experience co-designing collections with JW Anderson, Marine Serre and Guess Originals.
