Adobe isn’t exactly known for creating fashion, but that’s exactly what they’ve recently done with the introduction of their new hypnotic digital dress from their Project Primrose.

To create the dress Adobe partnered with designer Christian Cowan, and used “laser-cut polymer dispersed liquid crystal ‘petals’ that can electronically change patterns multiple times per second,” according to a blog post by Adobe. 

The dress uses pattern-shifting technology to create a hypnotic wave-like movement in the bodice, and it looks good doing it too!

Adobe’s hypnotic digital dress is finally runway ready