As if those poor skinny models didn’t have it rough enough flying 1st class all over the world to walk the runways for the biggest fashion brands, now they’ll have to compete with AI models! Oh the tragedy of it all.

Fed up with real models and influencers who have egos and were tough to work with, a Spanish modeling agency called The Clueless has created an AI-generated woman named Aitana López who is 25-years old and has pink-hair. What’s even more surprising is her IG account has already racked up an impressive 125,000 followers. And when I say impressive I mean it’s impressive considering she’s not even a real person but rather is some male software developer’s vision of a hot Instagram model (they’re not wrong). 


The AI-generated model, or should I say the modeling agency’s AI developers, is already earning $11,000 a month, which I’m sure is going to go up after people read this issue. 

There’s been a rise in the number of AI models out there, many with their own IG and OnlyFan’s account. Some are already charging $1,000 per photoshoot (or should I say Photoshop shoot).

So what happens to the modeling industry, or better yet the advertising industry, when a company can create an AI-generated model that fits their target audience based on demographic information gleaned from their visitor’s online profiles? Are we seeing the dawn of generative AI influencer marketing? If so, then sign me up!

An agency created an AI model who earns up to $11,000 a month because it was tired of influencers ‘who have egos’