I guess it’s only fitting that Barbie would take the tiara as the highest-grossing domestic film of 2023 to date. The beloved fashion-forward doll turned silver screen sensation has captured the hearts of audiences young and old alike, proving that her appeal goes far beyond the toy aisle. With her signature pink flair and a modern storyline that resonates with today’s generation, Barbie has not only shattered box office records but has also made a bold statement about the power of nostalgia and reinvention in the ever-evolving landscape of cinema.
Hot off their success Mattel is looking to mine their vast catalog of IP with 14 new movies in development including a Hot Wheels film, a Matchbox Cars project, a Major Matt Mason movie with Tom Hanks, a Polly Pocket movie starring Lily Collins, a Rock ‘Em Sock ‘Em Robots movie starting Vin Diesel, and a Barney movie with Daniel Kaluuya just to name a few. Can Mattel continue to dominate the Summer tent-pole in the coming years, or was Barbie just a fluke owing to our Covid-induced need for nostalgia?
‘Barbie’ is now the highest-grossing domestic film release in 2023