You know I’m a sucker for a good business story about a franchise, and the Barbie movie does not disappoint. With its blockbuster haul of over $1.38 billion at the global box office you just know they’ll be coming out with a never ending line of sequels. But Mattel, the company behind Barbie who’s owned the IP since 1959, is no one-hit wonder. The company has no less than 14 movies in development (which I mentioned in yesterday’s newsletter) (INSERT LINK).
Mattel is slated to earn 5% of Barbie’s box office revenue, which for the math-challenged like me that comes out to roughly $69 million. When all is tallied up including direct movie participation plus sales of toys and consumer products, they are projecting a haul of $125 million when all is said and done.
Mattel CEO Talks ‘Barbie’ Economics, Calls Film A “Template” For Toymaker’s IP Strategy