You have to hand it to the small and scrappy social media app BeReal for having the audacity to go up against more successful social media brands like X/Twitter and Instagram, but after being in business for 4 years they recently released that they have 23 million daily active users (DAUs) on their platform.
If you’ve never heard of BeReal, then you probably don’t have a tween or teen in your family.
The quirky social media company focuses on real content and users’ photos that are not filtered or curated. When their users snap a pic the app takes a photo from both the front and back-facing cameras to the “real” story about a user’s post.
BeReal is now beginning to onboard brands and celebrities, or at least “Internet Famous” social media users, to their platform.
That in itself is validation enough that a David in the social media industry can go up against and compete with the Goliaths of the Internet industry.
BeReal, which now has 23M DAUs, is onboarding brands and celebs