Beyoncé bowl
Beyoncé bowl

I’ll bet you didn’t know that back in 2019 Beyoncé signed a three project deal with Netflix for a reported $60 million dollars. 

JULIAN DAKDOUK FOR PARKWOOD ENTERTAINMENT

Beyoncé’s first project to drop was her 2019 concert documentary “Homecoming: A Film by Beyoncé” showcasing her performance at the 2018 Coachella Valley Music and Arts Festival. 

Her second project with Netflix was this year’s NFL Texans-Ravens Christmas Day halftime show.

Then her third project will be a standalone special of her Christmas Day halftime show.

All three events are being produced by Beyoncé’s Parkwood Entertainment and Jesse Collins Entertainment, and Beyoncé has reportedly been paid $60 million dollars for the three-project deal that she signed with Netflix back in 2019.

By the numbers

  • The Beyoncé Bowl, as some are calling it, brought in 27 million viewers to Netflix, according to reporting by.
  • The performance lasted 13 minutes.
  • NRG Stadium where Beyoncé performed has a seating capacity of 72,220.
  • There were 6 special guests in attendance, including Mexican cowgirl Melanie Rivera, bull-riding legend Myrtis Dightman, Miss Rodeo Texas 2015 Nikki Woodward, Ja’Dayia Kursh who was the first Black Rodeo Queen in Arkansas, and Houston Texans owners Cal and Hannah McNair who arrived in a caravan with Beyoncé.
  • 200 members of the Ocean of Soul Marching Band from Texas Southern University performed.
  • There were 6 musical guests including Post Malone, Shaboozey and “Blackbiird” vocalists Reyna Roberts, Tanner Adell, Brittney Spencer, and Tiera Kennedy.