Did Elon Musk put his finger on the scale and help MrBeast’s video make more money on his X/Twitter platform?
There’s a lot of conspiracy theories going around on X/Twitter this week after MrBeast reported that the video he uploaded to the platform a week ago had already received over 150 Million views, and that he made $263,000 from the video.
Other content creators on the platform are crying foul!
It seems that MrBeast’s video may have gotten some help from X/Twitter by displaying the MrBeast video as if it was an unofficial advertisement that was suggested in people’s feed for them to view. The X/Twitter platform typically does this for big brands
Other content creators are noting that they saw the video in their feed multiple times as an unmarked advertisement.
MrBeast has his own theory. He believes his video was boosted by advertisers, who saw how successful his video was doing and then paid for their ads to be shown in pre-roll spots, which manifested an additional boost in views.
“Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience,” MrBeast said in a X/Twitter post.
However you slice this experiment, it does show that at least MrBeast has been able to successfully monetize a video on the X/Twitter platform. So hopefully this is the beginning of content creators like me being able to draw a revenue stream from Elon Musk’s radically redesigned advertising platform.
MrBeast made $263K from a video on X, but calls the payout ‘a bit of a facade’