Dude, you’re getting $100 Million!
Sorry for the nostalgic 2001 Dell ad reference there, but I couldn’t help it.
The crew behind the Dude Perfect brand has raised $100+ Million dollars “to pursue bold new opportunities and projects, add to their slate of creative partnerships, and build a robust management team to lead the group to new heights”, according to their press release. Terms of the deal, or the exact size of the funding event haven’t been released, but it is estimated they raised between $100-$300 Million dollars in funding.
The funding was provided by Highmount Capital. According to Jason Illian, co-founder and general partner, A nine-figure investment is significant, but I think it’s because there’s such huge potential for what the Dudes are doing. I mean, you’re talking about the creator economy being at $250 billion and doubling in the next couple of years.”
Dude Perfect is made up of five friends who met and were roommates while attending Texas A&M University, and is comprised of Tyler “The Beard” Toney, “The Twins” Cory and Coby Cotton, Garrett “The Purple Hoser” Hilbert, and Cody “The Tall Guy” Jones.
In an interview with The Hollywood Reporter following the announcement of the fundraising, Coby Cotton, one of Dude Perfect’s co-founders, said “We’ve had a lot of dreams and big visions that we haven’t yet been able to tackle with the size team that we have, or the amount of capital that we’ve had so far, and so this was something that we’ve been looking into for the past year, and we were really excited when Highmount came along. We really want to expand what we can create for families to actually use in their own homes, and we feel like the possibilities there are endless.”
Dude Perfect is best known for their elaborate YouTube trick shot videos that made them famous. With over 60 million followers on YouTube, they are one of the most successful channels. They’ve done nationwide tours, had a TV series on Nickelodeon, and they even had their own alternate broadcasts for Amazon’s Thursday Night Football (which was like the ManningCast, only funnier).
Dude Perfect is in the process of building a new headquarters in Frisco, Texas, where they’ll be able to create even more content and host live events for fans.
This family-friendly approach to entertainment that Dude Perfect has perfected is also wildly profitable. To date the team has reinvested their profits into growing their brand. In 2022 they brought in $25 million dollars from YouTube, touring, and merchandise sales. In 2023 they doubled their revenue to $50 million dollars. That’s an increase in revenue of 100% in one year! I think I know why Highmount Capital was interested in investing $100+ million in Dude Perfect!
Dude Perfect scores more than $100M investment