Dude Perfect fans are pumped up with excitement after the trick-shot legends announced the hiring of Andrew Yaffe as their first-ever CEO. Known for their over-the-top stunts, larger-than-life personalities, and ability to entertain millions of fans worldwide, the move is a strategic one aimed at growing their already impressive media empire. Bringing Andrew Yaffe on board is a signal that Dude Perfect isn’t just playing around – they’re leveling up their business in a big way.
Andrew Yaffe may not be a household name, but he’s no stranger to high-powered roles in the media industry. Andrew Yaffe’s career spans over two decades, with significant experience in the sports and entertainment industries. Before joining Dude Perfect, Andrew Yaffe was an executive at the NBA, where he played a pivotal role in growing the league’s brand and expanding its reach into digital content, youth programming, and international markets. His expertise in creating large-scale, fan-driven experiences aligns perfectly with Dude Perfect’s mission to transform their unique style of entertainment into an even more dynamic media empire.
Andrew Yaffe’s track record at the NBA speaks for itself. He was instrumental in fostering partnerships and spearheading new media ventures that attracted millions of fans, making him an ideal candidate to scale Dude Perfect’s already massive global following. His deep understanding of both content creation and brand building is precisely why Dude Perfect’s leadership sees him as the guy to help them reach new heights.
Of course, Dude Perfect wouldn’t be where it is today without the five college buddies who turned their backyard trick shots into one of the world’s most popular YouTube channels. In case you don’t already know Tyler Toney, Cody Jones, Garrett Hilbert, Coby Cotton, and Cory Cotton make what the world has come to know as Dude Perfect.
Tyler “Ty” Toney, who sometimes refers to himself as The Rage Monster, is often regarded as the leader of Dude Perfect. Known for his competitive nature and love for over-the-top trick shots, Ty brings a sense of excitement and intensity to every project the group undertakes. His energetic personality and charisma have made him a standout figure, and his enthusiasm is central to the group’s success, driving many of their most ambitious and jaw-dropping stunts.
Cody Jones, affectionately known as “Tall Guy” due to his height, is another key member of Dude Perfect. Fans appreciate Cody for his cool, calm demeanor, which balances the group’s high-energy antics. His sharp accuracy in trick shots, paired with his laid-back attitude, makes him a fan favorite, especially in competitive challenges where his composure often shines through.
Garrett Hilbert, better known as the “Purple Hoser” because of his preference for the color purple, brings a unique blend of humor and creativity to the group. Garrett is always coming up with inventive new stunts and ideas for the team, and his playful approach adds a fun dynamic to Dude Perfect’s content. His sense of humor and willingness to try outrageous things have endeared him to the group’s massive fanbase.
Coby Cotton is one half of the Cotton twins and is known as the group’s optimistic underdog. Despite frequently coming up short in the team’s many “battle” challenges, Coby’s determination and positivity have won him a special place in the hearts of fans. His relentless drive to secure a victory, along with his cheerful attitude, make him one of the most beloved members of Dude Perfect.
Cory Cotton, Coby’s twin brother, is known for his goofy, yet fiercely competitive nature. Cory combines his athletic ability with a playful personality, bringing a mix of entertainment and skill to the team. His competitiveness pushes him to take on some of the most difficult trick shots and challenges, making him an integral part of the group’s success.
Since their YouTube debut in 2009, Dude Perfect has come a long way, with over 60 million subscribers and billions of views on their videos. But their ambitions extend far beyond trick shots and YouTube fame.
The decision to hire Andrew Yaffe comes as Dude Perfect is experiencing explosive growth. The group is no longer just about viral videos – they’re building a legitimate media empire. In 2021, they secured over $100 million in venture funding from Highmount Capital, to expand their content offerings and scale their business. This funding is helping to fuel their ambitious plans, including live tours that draw thousands of fans to arenas across the globe.
Speaking of big plans, Dude Perfect is currently building a new headquarters in North Texas that could cost as much as $100 million to build, and include a 330-foot “Impossible Shot” tower, a Dude Perfect museum, mini golf, a store selling Dude Perfect merchandise, multiple restaurants, and over 2 acres of outdoor space. This new HQ will be much more than an office – it’s part of a broader vision to create a fan experience that rivals theme parks. The new facility will allow fans to engage with Dude Perfect’s content in person, solidifying their status as global entertainment icons.
Their product endorsements also reflect the scope of their brand power. From partnerships with Nerf to collaborations with Samsung and Nike, the group has turned their unique style of content into an influential platform for brands looking to reach young, engaged audiences. The reach of their media empire stretches into television as well, with their own show on Nickelodeon and multiple appearances in commercials and films.
With Andrew Yaffe at the helm, Dude Perfect’s future looks brighter than ever. His background in sports, media, and content creation makes him a natural fit for taking their empire to the next level. As the first CEO in Dude Perfect’s history, Andrew Yaffe will be tasked with scaling their operations, leveraging their brand to attract more lucrative partnerships, and continuing to innovate in content production. The $100 million HQ alone is a signal of how serious the group is about expanding their influence in the entertainment world.
The hiring of Andrew Yaffe is a game-changer for Dude Perfect. Fans can expect even bigger and better things from the group as they continue to build their empire, from massive trick shots to awe-inspiring live tours and beyond. Dude Perfect is no longer just a YouTube sensation—they’re on their way to becoming one of the biggest media brands in the world, and Andrew Yaffe is just the guy to make it happen.
Chief Executive Dude? Dude Perfect hires CEO to turn trick shots into media empire
