To paraphrase the famous quote from Oscar Wilde, is copying is the sincerest form of flattery?
Elon Musk seems to think so. Following his acquisition of Twitter, since renamed X, Elon Musk hasn’t been shy about his stated ambition of turning X into his version of the everything app similar to Chinese apps WeChat and Weibo.
Back in February when Elon Musk was courting MrBeast to share his videos on the X platform and begin monetizing them, Elon shared that he wanted to feature more video content on his platform.
Now X is rumored to be preparing to launch their own cloned version of YouTube for smart TVs including Samsung and Amazon smart TVs.
The introduction of their own video app for smart TVs makes sense. Ever since they signed partnerships with former Fox commentator Tucker Carlson and former CNN anchor Don Lemon, they’ve needed a way for mainstream consumers to be able to view and consume their longer-form content in their own living rooms. A YouTube clone for smart TVs will certainly accelerate their expansion into video, and help to add eyeballs that advertisers can peddle their ads to.
This is fresh on the roll out of video and audio calling on the X platform, and just last week X announced they were about to receive payment licenses in New York and California.
The transformation of X into an everything app is already underway.
Musk says X’s long-form videos will soon be available on smart TVs