Don’t look now, but there’s another must-have streaming platform for sports lovers.

ESPN, Fox and Warner Bros. are launching a joint streaming platform focused solely on sports, and it won’t be cheap.

The three companies are spinning up this new venture as a stand-alone company that they will each own one third of, but if you have to ask me with ESPN’s involvement in the project I imagine Disney will be pulling the strings behind the scenes just like they did when they partnered with News Corporation, NBC Universal, and and Providence Equity Partners to create Hulu, only to later buy out their partners when it became a success.

The logical goal of this new streaming platform is to make it the home of every sports fan. 

Each of the three companies will be contributing sports content from their own networks including ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNEWS, ABC, TNT, TBS, TruTV, Fox, FS1, FS2 and BTN.

That’s a lot!

But do we really need ANOTHER streaming platform to subscribe to?

In my house we cut the cable cord about four years ago, and now subscribe to Disney+, Hulu, Peacock, Paramount+, Max, F1 TV, Apple+, Netflix, and YouTube TV which we use to watch Football but now that the NFL season is over I usually cancel it and then resume it in September when the new season kicks off.

I don’t even want to add up the cost of all these services, but they are all watched by different family members under our roof, so I don’t see how we can cut down on the steaming services we subscribe to. 

And I’m guessing my family isn’t alone, which is kind of the unspoke trap of signing up for a streaming service. Once they have you, it’s tough to break the streaming addiction.

ESPN, Fox and Warner Bros. to launch joint sports streaming platform this year