F1 Champ Lewis Hamilton, and rival to my RedBull Formula 1 team, just launched a non-alcoholic blue agave spirit to rival tequila with his brand called Almave in partnership with Casa Lumbre‘s co-founder and master distiller Iván Saldaña. There’s a time and place for drinking, and if you’re an elite athlete, or come from a family of alcoholics, then it’s nice to have a non-alcoholic option.
According to Hamilton “There’s a huge appetite for quality alternatives for those times when people don’t want to drink alcohol but also don’t want to compromise on flavor, which is why it was important that our product includes agave to reflect the taste of conventional tequila.”
“Almave will be available online beginning Thursday, October 26, then it will roll out to retailers and bars in the U.S. and beyond in 2024. The Ámbar and Blanco will be available in 700 ml bottles at a cost of $40 and $36, respectively.” according to the article (no, this isn’t a sponsored post. I’m just a fan of Lewis Hamilton as an entrepreneur.)
F1 Champ Lewis Hamilton Just Launched a Non-Alcoholic Blue Agave Spirit to Rival Tequila