Everyone has heard of Comic-Con, right? If you just answered “No” then you should probably stop reading today’s newsletter, because I geek out about comic books later in this edition.
There’s news that Tom Brady and Derek Jeter have partnered with Fanatics Events to create the sports world equivalent to Comic-Con. They’re calling it…drum roll please…Fanatics Fest NYC. It’ll be a 3-day event that will be held at New York City’s Javits Center where Comic-con and other large car shows and events are held each year. The event will feature multiple stages, features and games, merchandise and trading card areas, and a museum displaying rare cards and sports memorabilia.
They’ve already lined up a pretty group of sports celebrities for the event in addition to both Tom Brady and Derek Jeter, and will include appearances from Eli and Peyton Manning, Kevin Durant, and Hulk Hogan (come again?).
The concept is to have representation from each of the major U.S.-based sports leagues including the NFL, NBA, WNBA, MLB, NHL, MLS, UFC, and WWE.
These kinds of conventions practically print money. Tickets will range from $20 to $400, with general admission tickets priced at $50 per day. They expect between 50,000 and 100,000 fans for this first event, and typically that grows each year as more people hear about it and buy tickets in advance. It’s not unusual for these kinds of events to sell out at the Javits Center
Both Tom Brady and Derek Jeter have been very successful in their post-sports careers, and this new yearly sports convention is just another feather in the cap for both of these amazing athletes-turned-business man.
Brady, Jeter headline Fanatics’ effort to build a comic-con of sports