Not to be left out of the AI news of the day, Google’s YouTube announced they were “testing a new generative AI-powered tool in YouTube Studio that suggests video topics, making the brainstorming process easier for content creators.”
In 202 YouTube generated $29.2 Billion dollars in revenue, and the service reached 2.7 Billion active users in 2023. According to Oxford Economics, “in 2022 YouTube’s creative ecosystem contributed over $35 billion to the U.S. GDP and supported more than 390K full-time equivalent U.S. jobs.”
As a YouTube creator I have mixed feelings about this. There are already enough faceless YouTube channels out there that feel generic, and now with generative AI -powered tools in the YouTube Studio it’s only a natural progression for their software to not only suggest a topic to make a video about but I can totally see the software asking “Would you like us to generate a script, film a video, and put it all to music?” and then every two-bit hack with a YouTube channel will be lining up for their AI-generated YouTube channels!
YouTube Studio to give creators a generative AI tool to suggest video topics