Hello irony, it’s Elon Musk’s X/Twitter calling. 

In a change of policy that literally everyone saw coming, Elon Musk’s X/Twitter is now giving out Blue checks marks to some large accounts.

The timing was a bit coincidental, coming on the same day that Mark Zuckerberg’s Threads announced they had begun testing monetization on their platform.

And this all occurs with the backdrop of X/Twitter continuing to lose subscribers as the platform’s place in social media work continues to shrink, while platforms like Threads, Post, and Mastadon’s social cachet continue to grow.

Blue check marks reappear on some large X accounts