I know what I’ll be sippin’ on this Summer.
From the legendary minds of Snoop Dogg & Dr. Dre, they’ve come together to create and launch ‘Gin & Juice’ Cocktails, a play on Snoop Dogg’s 1994 hit song “Gin and Juice” that Dr. Dre produced.
The launch is timed to coincide with the anniversary of three decades since the West Coast duo’s Grammy-nominated anthem first came out.
Their new Gin & Juice line comes in four flavors: apricot, citrus, melon and passion fruit.
Love me some passion fruit!
Snoop Dogg & Dr. Dre aren’t the first musical artists to dip their toes in the spirits industry. That list is long and distinguished, and includes:
- Bruno Mars: SelvaRey Rum
- Blake Shelton: Smithworks Hard Seltzer Lemonade
- Sean “Puff Daddy” Combs: Cîroc
- Nick Jonas: Villa One Tequila
- Ciara: Ten to One Rum
- Shawn “Jay-Z” Carter: D’usse Cognac
- Luke Bryan: Two Lane Lager
Dr. Dre’s longtime partner Jimmy Iovine joined the party as an investor in the new spirits venture.
Dr. Dre recently said in a statement “Together, we always try to create magic. We’re having fun being creative, and everything about this product is really us. There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.”
Not to be outspoken Snoop Dogg added “Look where we’re at in our careers. Look at our age and look at what we’ve done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for 30 years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.”
This isn’t the first, or even second venture into the packaged goods industry for Snoop Dogg. He has his own line of ice cream in partnership with Happi Co., called Dr. Bombay Ice Cream. They recently launched a new flavor called Fo’ Shizzle Almond Fudge sold exclusively at Albertsons grocery stores.
You can’t even make this up.
When Snoop Dogg’s Dr. Bombay Ice Cream first debuted in July of 2023 with their “Free ya mind, find ya flava” brand launch launch they came out with six signature flavors including Bonus Track Brownie, Iced Out Orange Cream, Rollin’ In the Dough, S’more Vibes, Syrupy Waffle Sundaze and Tropical Sherbet Swizzle.
Looks like I’m going to need to find my closest Albertsons grocery stores and pick me up some Syrupy Waffle Sundaze!
Snoop Dogg & Dr. Dre Reunite to Launch ‘Gin & Juice’ Cocktails