It seems like every industry is using AI to innovate these days, and the food & beverage industry is no different. It all started with an innocent query of ChatGPT to create a new cocktail, and that’s where things got off the rails quickly. 

There was an article in Food & Wine (which apparently I don’t read enough) that tells a tale of an experienced bartender going up against an AI chatbot to create a new drink. While I won’t ruin the results for you, it doesn’t take AI to guess that flesh-and-blood bartender won’t be replaced anytime soon by AI. 

The food & beverage industry in the U.S. is a $1.5 trillion dollar industry, and worldwide it is a $6.4 trillion industry as of 2022. That’s a market that sounds ripe for AI innovation.

AI-Generated Cocktails Are Here