Jay-Z isn’t done making moves in the fashion industry. Jay-Z’s company Roc Nation just formed a partnership with Versace.
Yes, that Versace – the Italian luxury fashion label made famous by “King of Fashion” Gianni Versace, and his sister Donatella Versace.
In a statement about the deal Versace said the deal is a “transformative multi-year partnership” that will “range from the support of cause-focused initiatives to the sponsorship of high-profile events.” The first event they spoke of was a party at this year’s Super Bowl, which Roc Nation Sports produces the Halftime show for.
In a press release from Roc Nation, they said “Central to both Versace and Roc Nation is human capital and a commitment to creative empowerment, celebrating individuality and fueling positive change. Championing artists across music, entertainment, and broader cultural landscapes will be underscored through the partnership.”
The whole point of this partnership is to support the next generation of talent, and will include sponsoring scholarships for the Roc Nation School of Music, Sport and Entertainment at Long Island University, who’s program focuses on entrepreneurship along with music and sports management.
Could a fashion matchup between Jay-Z’s Roc Nation and Versace be in the offerings also? It’s probably too soon to tell, but if Jay-Z’s Roc Nation collaboration with Moncler is any indicator Jay-Z is eager to do a little more than dip his toe in the fashion industry.
