It looks like Joe Rogan just switched his relationship status with Spotify to “It’s Complicated”.
It’s been 4 years since Spotify first signed Joe Rogan to an exclusive deal in 2020. Since then Joe Rogan’s “The Joe Rogan Experience” podcast has been the #1 podcast around the world.
Now Joe Rogan has signed a new multi-year contract with Spotify for a reported $250 million dollars, but it’s no longer exclusive. This new contract will see “The Joe Rogan Experience” podcast available on various platforms including Apple, Amazon, and Google’s YouTube
Spotify has been crushing it ever since they signed Joe Rogan in 2020, and they’ve experienced an “80% increase in revenue in 2023 since 2021”, “while podcast consumption on the platform increased by 232%.” according to Spotify in an announcement of Joe Rogan’s new deal.
Joe Rogan explains his “The Joe Rogan Experience” podcast saying:
“There’s no script of what we’re going to talk about, and it all just sort of happens in real time. It’s just an actual organic conversation with people enjoying themselves, which is something we all can relate to, and something we all love to do. These conversations have changed the way I think about life immeasurably and continue to do so.”
Those “organic conversations” apparently only happen people people Joe Rogan thinks are interesting, saying:
“I only have people on the show that I’m genuinely interested in talking to. I never do a podcast just because a person is popular. It’s always from a place of ‘I think it would be cool to talk to that person.’”
His podcast isn’t without controversy, and has included some celebrities from the Entertainment, Sports, and Business world with some not-so-mainstream-views. This has led to a lot of controversial statements that, let’s just say, have been a little awkward for Spotify to respond to.
Since we’re all about business here at irl Media NEWS we’re not going to get into that, because it turns out all the controversy hasn’t affected Spotify’s bank account, unless you count it increasing the number of subscribers Joe Rogan pulls in. I guess you could say all controversy has actually been good for business.
‘The Joe Rogan Experience’ will no longer be exclusive to Spotify