Fashion mega-brand LVMH is building a massive flagship Louis Vuitton store in the heart of Beverly Hills, California in a pivot from their original proposal to build a luxury hotel on Rodeo Drive to be called Cheval Blanc hotel.
What happened to their plans to build a luxury hotel? Well, LVMH originally received approval from the city’s Planning Commission to build the hotel, but then the citizens of Beverly Hills called for a new vote that failed by a margin of 80 votes after a labor union got involved to sway the votes. So no new hotel, but Beverly Hills will now get an oversized Louis Vuitton store that will become a go-to destination for fashion connoisseurs.
Looks like it’s a loss for out-of-towners looking to stay in a luxury lifestyle branded hotel, but a win for fashionistas.
