First we had Netflix beginning to crack down on password sharing, then came Disney+, and now Max is the latest to crackdown on password sharing.
When is it password-sharing, and when is it just sharing between family members in a household?
J.B. Perrette, President & CEO of Global Streaming and Games at Warner Bros. Discovery, owner of Max, shared “We’re going to be doing that starting later this year and into ’25, which is another growth opportunity for us.”
So what happens if you get caught password-sharing?
Termination!
No seriously. Violators could have their subscription terminated.
“According to Max’s terms of use, most recently updated Feb. 27, Warner Bros. Discovery reserves the right to ‘modify access or disable features, including for security reasons, to limit the impact of account sharing outside of your household or where we have concluded in our discretion that there has been misuse of your Max Account. If a suspension or termination occurs, you must stop using the Platform.’”
That’s a pretty harsh way to treat customers you’re trying to keep, but as Netflix has shown cracking down on password-sharing can result in an increase in revenue from new customers who rushed out to get their own accounts so they wouldn’t find themselves shut out from their favorite bingeable shows.
