I know what you’re thinking; not another story about Taylor Swift, but you know what I say? Yes, more and more stories about Taylor Swift! There’s a recent article out about how Taylor Swift’s “Eras” tour has helped hotel industry avoid a slump, and resulted in a big boost to U.S. hotel industry this summer.
“The average revenue per room in cities where her tour landed increased more than 4 percent over the national average, and increased more than 7 percent when compared with year-over-year revenue, CNBC reported, citing Bernstein data.”
There’s even a name for the impact that Taylor Swift has on the economy: “Swiftonomics.” We’ve talked about how hotel’s increased their bookings on the nights Taylor Swift was performing worldwide, and in Colorado their GDP was boosted with $140 million in consumer spending from the concerts she held in the state. On top of that Taylor Swift seems to be attempting to singlehandedly boost the U.S. real estate economy with her purchase of an estimated $150 million in U.S. residential real estate portfolio alone.
Taylor Swift’s “Eras” tour has helped hotel industry avoid a cruel summer