MrBeast has already taken over YouTube, with his channel the #5 most popular YouTube channel in the world with 109 million subscribers.

Now MrBeast has launched his analytics platform ViewStats, “uses the YouTube API to unveil detailed stats about channels that both creators and their fans can see.” ViewStats, which Jimmy Donaldson co-founded with his fellow content creator Chucky Appleby, “displays basic information like subscriber numbers, estimated monthly ad revenue, video views and how those figures fluctuate over a given period of time. ViewStats is also available as a Chrome extension.” The platform will be adding more tools in the future, including thumbnail analytics tools (something I could definitely benefit from).

MrBeast is known for being a perfectionist, and studying every aspect of YouTube, and just so you know his success didn’t come overnight. He’s worked at his craft for years, and has had a near obsession with cracking the YouTube algorithm. 

Beyond YouTube MrBeast has expanded his business and leveraged his brand to open up MrBeast Burger, which operates out of ghost kitchens across the U.S., and Feastables a snack company, which recently raised $5 million this year at a $50 million valuation from 776, Shrug Capital and Sugar Capital. 

He’s recently embarrassed on a fundraising campaign to raise $150 million dollars for his YouTube business which would value it at $1.5 Billion dollars with a capital B! 

If I had to guess he’ll crack the fundraising nut too! 

MrBeast’s analytics platform ViewStats is out in beta