Peloton and Lululemon just announced a 5-year partnership to develop digital fitness content for Lululemon while they will become Peloton’s primary athletic apparel provider.
I like this deal for both companies, but I could actually see a better strategic fit for both of these companies to consider a merger. Both companies have incredibly loyal customer bases, and a tie up would be great for promoting complementary products and services. Maybe I should get into Private Equity instead of writing newsletters.
Peloton shares soar on digital content, apparel partnership with Lululemon