Starbucks has launched its own movie production company, Starbucks Studios, aimed at enhancing its storytelling efforts.
This new initiative is in collaboration with Michael Sugar’s Sugar23, a production company known for its compelling storytelling. Starbucks Studios aims to create content that reflects the company’s values of human connection and social impact.
This move aligns with a broader trend where major brands like LVMH and Mailchimp have also entered the media space, using original content to strengthen their brand narratives.
Starbucks has previously dipped its toes in film with projects like documentaries and short series that highlight inspiring stories and individuals connected to its brand ethos.
The creation of Starbucks Studios represents a strategic expansion beyond traditional business avenues. By producing films and series, Starbucks hopes to deepen its engagement with customers, not just through coffee but through powerful storytelling that resonates on a personal and emotional level. This approach leverages the power of media to reinforce Starbucks’ brand identity and global influence.
Starbucks Studios aims to produce a diverse range of content, from documentaries to scripted series, all focused on promoting positive, impactful stories. This move is expected to enhance Starbucks’ reputation as a brand committed to fostering human connection and making a difference in the world.
Starbucks is the latest brand to launch its own movie studio