I try to strike a balance between reporting on developments in the AI industry and not overloading your newsfeed with the endless doom-and-gloom of AI conspiracy theorists, but I couldn’t help myself with this one. A new startup called Prophetic has created what they call the “world’s first wearable device for stabilizing lucid dreams.”

If you’re not family with the term “Lucid dreams occur when a person sleeping becomes aware they’re dreaming and may be able to control parts of the dream.” according to this article.

This new startup has raised $1.1 million in funding from some heavy weight VCs, but it’s not exactly clear how they’ll monetize their device or what the Total Addressable Market (TAM) for such a device would be. If you ask me I think they’re dreaming if you think people will pay to control their dreams.

This AI company wants to help you control your dreams