I hope you’re not Taylored out yet, because here at irl Media NEWS we are all Swifties, and it appears so are the Kansas City Chiefs and Sunday Night Football. For the Sunday Night Football NBC debuted a Taylor Swift-themed promo ahead of the Kansas City Chiefs vs. the New York Jets game. NBC called their market effort “going full Swiftie”, and that’s exactly what ticket prices for the game have done, rising 46.3% above normal prices. A ticket to the game would have cost you $428.70 before it was announced that Taylor Swift would be in attendance and doing a promo for that game, but as of Sunday afternoon they were going for $627.20 a ticket.
We’ve talked about the “Taylor Swift Effect” in this newsletter before, but this is uncharged territory. Ticket prices for NFL games usually only soar for incredibly popular play-off games. This kind of ticket price appreciation is typically reserved for the Superbowl. Speaking of which, someone over at Jay-z’s Roc Nation should reconsider having Usher perform at this years Superbowl, and instead book Taylor Swift!
Taylor Swift effect: Jets ticket sales soar as Travis Kelce visits MetLife Stadium