Travis and Jason Kelce, best known for their NFL prowess, have ventured into the beer industry with their recent investment in Garage Beer, an Ohio-based light beer company. Announced on their “New Heights” podcast, the Kelce brothers talked about their love of a straightforward, quality beer without the frills of trendy low-calorie marketing. Their joint investment marks their first significant business collaboration beyond their podcast.
Garage Beer, co-owned by investment marketer Andrew Saue, offers both a classic and a lime-flavored beer. The brand has expanded its distribution to several states, including Ohio, Kentucky, Tennessee, and Pennsylvania. The Kelce brothers’ involvement is expected to boost the company’s visibility and reach, leveraging their popularity and extensive fan base.
Garage Beer originated in Cincinnati, Ohio and has a personal connection to the Kelce brothers, both of whom played college football at the University of Cincinnati. The beer brand was initially developed by Braxton Brewing in Covington, Kentucky, before being sold to a group of investors, including the Kelce brothers. The company now operates out of Columbus, Ohio, and prides itself on small-batch brewing and a commitment to quality
Garage Beer is known for its light lagers, including a classic regular and a lime-flavored variety. These beers are crafted to be approachable, with 4% ABV, 95 calories, and 3 grams of carbohydrates, catering to those who enjoy light, refreshing beverages. Currently, Garage Beer is available in several states, with plans for significant expansion across the United States.
In addition to their latest venture with Garage Beer, Travis and Jason Kelce have engaged in various other investments. Travis Kelce, the Kansas City Chiefs’ star tight end, has made notable investments in the media and technology sectors. He co-founded “Kelce Productions,” which produces content across multiple platforms, including the successful “New Heights” podcast with his brother Jason. Furthermore, Travis has shown interest in the tech world, investing in startups like “Fan Health Network,” a platform promoting health and wellness through fan engagement and celebrity influence.
Jason Kelce, the Philadelphia Eagles’ former center, has also diversified his portfolio. Apart from his podcast and the new beer venture, Jason has invested in real estate, focusing on residential properties in the Philadelphia area. His investments aim to provide affordable housing solutions while revitalizing urban neighborhoods.
Travis and Jason Kelce have both thrown themselves into all aspects of Garage Beer, including brewing, distribution, sales, and marketing. Jason Kelce emphasized the alignment of the brand with his lifestyle, appreciating the quality and simplicity of the beer. Travis Kelce echoed this sentiment, expressing excitement about being part of a brand that brings people together and trusting the team behind Garage Beer.
Together, the Kelce brothers have effectively transitioned from sports icons to savvy investors, exploring opportunities that align with their interests and values. Their foray into the beer industry with Garage Beer underscores their commitment to ventures that resonate personally, showcasing their ability to leverage their public profiles for entrepreneurial success.
Travis Kelce and brother Jason now co-owners of Garage Beer: ‘The best light beer’