The Victoria’s Secret fashion show is coming back! Now that I have your attention, let’s talk about how big of a deal this is for the fashion industry and the financial impact it has. This year’s show will be streamed on Amazon Prime on September 26, and is estimated to cost $12 Million dollars. This is an exclusive event. I mean there isn’t even an average ticket price, because tickets aren’t even sold. They are given away to a who’s who in the fashion industry. As recently as 2018 some tickets were sold to the event via a charity auction with prices going for between $25,000-$30,000.
After a four-year hiatus from TV the Victoria’s Secret fashion show promises to be a “departure from the original Victoria’s Secret Fashion Show, which featured models known as “Angels” strutting down the catwalk wearing outsized wings and elaborate, often kitschy, lingerie-inspired costumes.” As a long time admirer I just hope they keep the tradition of great music and the Angels wear their wings.
Victoria’s Secret returns to TV — but its challenges are bigger than branding