They call it “Swiftonomics” and in this case Taylor Swift is having an outweighed affect on the NFL as fans are are now buying friendship bracelets by the tens of thousands. Is there no limit to the power of Taylor Swift? It’s like millions of new fans are being introduced to the NFL for the first time, as Swift fans are tuning in to catch a glimpse of her in the VIP Luxury box sitting next to Travis Kelce’s mom.
There’s stories of Etsy shops selling out completely after Taylor Swift is in the news, because then people rush to buy friendship bracelets which she has come to be known for. I don’t think we’ve seen this type of celebrity notoriety in the U.S. which is bordering on the mania that is typical seen with K-pop bands in Korea.