Tiger Woods has a new sponsor that’s not named Nike for the first time in nearly 30 years.
On Monday, February 13, 2024, Tiger Woods and TaylorMade announced they have created a standalone footwear and apparel lifestyle brand called Sun Day Red.
This could be HUGE!
I’m sure a lot of brands rushed to try and sign Tiger Woods as his contract with Nike was nearing an end, but it looks like only one brand was willing to partner with him to create a brand new company with Tiger Woods as an equity partner.
The new Sun Day Red brand is being built from the ground up to be one of the most sought-after lifestyle brands, with a full range of premium apparel and footwear, according to a press release about the launch of the new brand.
The make up of this new venture is unique as well. TaylorMade could have just set this up within their existing company structure, installed their own management team and designers, and headquarter the whole thing out of one of their own buildings, but none of that happened.
Instead, TaylorMade and Tiger Woods have set up Sun Day Red as a completely stand-alone brand with its own team of designers, and its own headquarters. The new company have put together an experienced team drawing from the fashion industry, and are creating a company culture in the vision of Tiger Woods.
They’ve hired Brad Blankinship, who hails from such luminary brands as Quiksilver and RVCA, as President of Sun Day Red, who will be responsible for the day-to-day management of the company.
The new company will launch their first line of apparel for men in May in the United States and Canada, with plans to launch new product offerings including footwear, and women’s and kids’ lines of apparel.
Here’s to hoping Sun Day Red will be a grand slam for Tiger Woods and TaylorMade.
Tiger Woods Expected to Debut TaylorMade Apparel Line This Week