Do you catch yourself still saying Twitter, even though it’s been over a year since Elon Musk bought the company and renamed it X?
I know I still call it Twitter, and probably always will. Here’s why.
Bottom line: Twitter is a better name for a company that X is, and to “tweet” is much more fun to say than sending an “X”.
Branding is important people, and for all his genius and rocket science experience Elon Musk just doesn’t get brand strategy.
There’s also been a lot of confusion in the marketplace following Elon Musk’s catotic acquisition, and subsequent firing of 75% of the company.
Here are 3 examples of the confusion X/Twitter has caused for themselves:
1) If you go to the platform’s website it still shows up at twitter.com even if you type in x.com it will redirect you to twitter.com.
2) If you subscribe to any of X’s premium features (which I’m guilty of) the billing email you receive says “Your X (formerly Twitter) subscription will renew soon.”
3) You can’t just rebrand a company with a new name and not really change how the product looks or feels, and expect people to instantly adopt the new name.
People have continued to call their activity “tweeting” or “tweets” despite Elon Musk preferring people just call them “posts” which is so generic and has led to confusion in not only terminology but also undoes all the good will that Twitter built up by defining their micro blogging social media platform.
According to Marty Neumeier, author, brand instructor and Director of Transformation at Liquid Agency, he said:
““You have to remember what a brand is. It’s the customer’s gut feeling about a product, service or company. So the brand is what they say it is… it’s not that customers can’t stop calling it Twitter, it’s that they won’t.”
I couldn’t have said it better myself.
