What do you get when you combine Walmart’s incredible efficiency and vast supply chains, with Roblox’s global platform with 70.2 million daily and over 216 million monthly active users who gather together every day to imagine, create, and share experiences with each other in immersive, user-generated 3D worlds?
You get one heck of a partnership to sell physical goods directly to users inside of Roblox, and this could be huge!
How will this partnership work in terms of the Roblox user’s experience exactly you might be asking yourself?
“After trying out the virtual items on their avatars, players will be able to load an e-commerce experience that takes the form of a browser window inside Roblox imitating the experience of shopping on Walmart’s website — essentially a virtual laptop set up inside Roblox to access Walmart.com. The commerce feature within Walmart Discovered will be gated specifically to users aged 13 or older in the United States only.” according to reporting from Digiday.
Walmart isn’t recreating the wheel here in terms of user experience. Plenty of other brands have built popup shops in Roblox, or other Metaverse platforms, in order to market real world wares to virtual users.
It’s the seamlessness and ease of converting virtual Roblox users into real world customers that has me excited about this Walmart and Roblox partnership.
Walmart and Roblox are teaming up to make virtual e-commerce a reality