Why is it that soccer in the U.S. just can’t seem to match the world’s obsession with the sport, and can Apple change that with their exclusive streaming agreement with MLS?
Apple sure hopes so.
Apple signed a 10-year, $2.5 billion dollar exclusive agreement with Major League Soccer (MLS) in the U.S.. Now in their 2nd season, Apple is looking to draw new fans and their eyeballs to soccer in the U.S. by offering a streaming package through their Apple TV+ app to MLS fans worldwide. The MLS streaming package costs $14.99 per month or $99 for the season. If you’re already an Apple TV+ subscriber you’ll only pay $12.99 per month or $79 for the year).
This “MLS Season Pass” does away with the blackouts and restrictions that other sports fans suffer when trying to watch their teams regardless of where they live. Now fans can stream every MLS game from wherever they are in the world without restrictions.
Hello NFL, are you listening?
The world is obsessed with soccer. Can Apple make Americans love it too?